Their range is all "natural" and cruelty free, and seems to be paying a lot of attention to ingredients, which is always nice to see.
The packaging is minimal and stylish, with a simple range of products that seems easy to understand.
The sample I got in the box was of the "Clean" purifying cleanser. It smells fresh, floral and a bit citrusy, and foams up nicely despite being free of artificial foaming agents. Did a good job of getting rid of all my makeup and left my skin feeling and smelling nice.
Looks as though this is a brand with a lot going for it- good products and a good cause too - can't really ask for more than that. I'm going to be trying to get my hands on some more of their range as soon as I can.