Tuesday, February 7, 2012

How to get bright red hair: Goldwell Elumen

I get asked about my hair.. A LOT. I know when it's looking particularly bright because complete strangers stop to ask me "How do you get your hair like that!". Small children point and exclaim loudly too, usually to the extreme embarrassment of their parents.

So.. over the years I have tried many, many many red dyes.

Before I get into what were hits and misses for me - I should clarify that what I am am going for with my hair is a true blue-red, like the colour of a fire engine or a post office box. Not orange. Not pink. I don't like reds that fade to pink.. I much prefer a red that fades to orange.  Your choices might be different!

I trawled through old photos to show you what various dyes looked like for me.

  • L'Oréal Permanent Dye - don't know exactly what colours etc the stylist used for this but no matter where I went I never really seemed to get a lot of brightness. The colour lasted a long time but was more of a deep auburn than a true red.
  • Affinage Colour Bomb - long lasting for a semi permanent, and was a good red colour untill they changed the formula. Now the colour they sell as a red is a pink on me.. I was very very unhappy when they changed it!
  • Manic Panic Red Corvette (not pictured) not really easy to get your hands on here but is a good colour, also a bit prone to fading to pink though. 
  • Fudge - doesn't last long and fades to pink. It's cheap and readily available though so if you are willing to refresh it fortnightly you can keep colour going.
  • Directions Fire - great semi-permanent option, doesn't fade to pink, just gets lighter red, leaning towards orange as it fades.
  • L'Oreal Permanent Dye
    Affinage Colour Bomb
    Directions Fire
    Fudge Red Corvette
  • Goldwell Ellumen - a permanent colour that is really bright. 

The clear winner for me is Goldwell Ellumen. This is the best red I have used in decades of trying everything.  It's a really bright red, it does not fade to pink, and it lasts FOREVER. This is NOT a dye you should use if you like to change your hair colour later.. for many people it won't even bleach out. If you are committed to a particular shade though this stuff is brilliant.

Goldwell Ellumen


  1. Which shade do you use; where do you buy it; and how light/dark is the hair you're dyeing?

  2. I use the RR@all which is the bright red.. I order it from ebay, UK sellers have it for about $20 a bottle (which will last me 2 or 3 applications at least, it seems)..

    My hair has a lot of greys in it and is a light auburn these days.. I bleach the roots every six months or so and put this over the top.

    It is a three step process, and it's usually strongly recommended that you get it done by a professional.. if you're game to take a risk though, you can do it at home, I have done it successfully :)

    there's a "prepare" treatment, and then the dye, and then a "lock" treatment..

  3. Hi!

    So I'm considering helping my boyfriend (who has rather light brown hair) dye his hair with this. He doesn't mind if it's semi-permanent, though. Is this product something I could use without the prepare or lock product steps?

    My understanding is the prepare step is "designed for damaged bleached hair." (See, this: http://www.amazon.com/Goldwell-Elumen-Prepare-Color-Pre-Treatment/dp/B0038AU82O) And that the lock is mostly to make it permanent.

    If he's not dyed his hair before, and it's fairly light, do you think he could get away with just using the dye itself?

    Also, how long would you suggest keeping it on? We won't have a dryer to put him under or anything.

    Thank you!


Related Posts Plugin for WordPress, Blogger...



17 Sundays 1920s 1940s 4me A A'Kin Absolutely Gorgeous accessories Adorn cosmetics Advanced Natural advertising Aesop Affiange afk cosmetics Alannah Hill Alejandro Ingelmo Alexander McQueen Alfaparf Milano Allegra Rhodes Almay Alpha-H Anita Page Antipodean Beauties Aphrodite Cosmetics apivita Arche Ardell Argania Aromatherapy Associates Arts Centre Melbourne ASAP Ashley Stewart ASOS AUM Aurora Spa Rituals Auscreen Aussie Curves Australia Day Australis Autograph Avado Avado Sensitives Aveeno Avene Aviva Avon Babor banana boat Bandelettes BareMinerals Baroque Perfumes Batiste BB Dakota Be in Awe bea beauty beauty basket beauty bohemia beauty box Beauty Style Petites BedHead bellabox Bellamer Benefit Beyonce BIB Bio Oil Bioderma Biodexia BioElixia biore Biotherm black black plum blogger memes Bloom blue blush Blynk Bobbi Brown bodypositivestylist Boohoo Boston Umbrella Co Bourjois bracelet Brauer bridesmaid brooch brows brushes Burts Bees BYS cabiria Cacharel Calvin Klein Carmex Caroline's Skin Care Caron Laboratories Caudalie Paris Cedel Cellilux Chanel cheeks chi-chi Chic Star Chikii Christian Louboutin Christopher Kane chub republic Circa Home city chic CK One Clairns Clairscentience Clara Bow Clean & Clear cleanser Clear Clinique Clothing colette Colourvue Compeed competition Comvita Concrete Minerals conditioner coral colours corporate corsets Cosmetics Costume cream eyeshadow Crocs crossroads Cult of California Curvy Chic Sports damn you Alexis David Jones Davroe De Lorenzo deborah K definatalie demonia Derma-Research dermalogica Designer Brands Dior Directions Dita Von Teese Diva DNKY Domino Dollhouse Donna Karan doppelgangers Dorothy Perkins Dove Dr Hauschka Dr LeWinns Dream Diva Dress dresses dusk editorial Egyptian Magix Elemis Eles Cosmetics Eleven Elf Elgon. Lon Vitalite Elizabeth Arden Ellis Faas Elumen Emani Embody Denim EmerginC Erborian Essence essie's Estee Lauder Esther Williams Etsy evans events evo Evodia Eye Kandy Eye of Horus Eye shadow eye-liner eyebrow pencil eyebrows eyelashes Eyelift Eyeliner eyes eyeshadow Eylure FaB box face Face of Australia facials false eyelashes fanplusfriend fashion fashion designers fashionaddict.com.au fatshion Feathers Fendi Fingrs First Aid Beauty Flapper fLBtSL Flirt Flock Stock Fluevog FOA Forever 21 Forever21 Plus Formula 10.0.06 FOTD foundation Fox Parse fragrance Freak Free Woman Fudge gallery serpentine Garnier Gatineau geeking out gift guide Giftmas Giorgio Armani Girliee Cosmetics Giuseppe Zanotti GKMJB glamor doll eyes glamour Glamour Affair Glamourflage Glasshouse Fragrances glee glitter glossybox gold Goldwell Gorgeous Cosmetics Gosh gown of thorns green Grown Alchemist Gwen Stefani H&M+ Haf hair Hair care hair color hair colour hair removal hair treatment haircare halloween Harlow Harmoni haul Hawley International Hello Darling Hello Kitty Her Fashion Box Herban Essentials Hey Fatty highlighter history hot mess Hourglass how-to I Love This Box I Nuovi i-glamour.com iFOTD Igigi ikea Illamasqua illuminator Imperial Leather indie Indio indola Innova Innoxa Iridis Cosmetics Jacquie-E Jasmine Elder Jemma Kidd Jendi joe button John Freida John Plunkett Joico Jurlique Just Cavalli Just D'Lish K. Kambriel Kerastase Kérastase keratin complex Keratinology Kevin Murphy Kiehl's Kit Cosmetics Kiyonna Klorane Kmart KMS koko Kosmea kryolan Kuu Konjac L'Occitane L'Oreal L'Oréal LA Fresh La Perla La Roche-Posay Lady Jane Lady Lya Lancome Lancôme Lane Bryant Lanopearl Lanvin Lash Card Lash Control Lash Republic Laviol Layla LBtSL Le Labo Le Tan lenny's custom clothing lenses Libra Lido Pearls Light in the Box Lily Anne Beauty LimeCrime LimeLily Linden Leaves lingere lingerie lip balm lip gloss lip liner lipgloss lips lipstick Lipstick Queen liquid eyeliner Live Clean lolwhut Lonvitalite Look From London Louise Brooks lovisa Lucabella LUK Lululemon Lush lust have it Lylou M Missoni MAC Macadamia Natural Oil macrolash Macys Madeline Ritchie magazines Make Up Forever Make-up artist Makeup makeup looks Makeupnet Manic Panic Manicare manicure Marc Jacobs Marocaine Mary Quant mascara Matthew Williamson max factor Maybelline McArthur Mecca Cosmetica Medusa medusa makeup menow metablogging Michael Kors Miessence millers Mineralogie Mirenesse Mod modcloth Mode ModelCo Models Prefer moisturiser Molton Brown Montagne Jeunesse Mor Cosmetics Morgana Cryptoria Morrissey Moxie MUA Muse Myer Nad's nail art nail polish nails Naked Cosmetics Nakimuli Nanoblur Napoleon Perdis Narcisco Rodriguez NARS Natio necklace net-a-porter Neutrogena Nicole by OPI night cream Nikon Nine West Nivea Notte by Marchesa NS-5 Nude By Nature nuffnang Nuxe Nvey NYC Color NYDJ Nyx Obsessive Compulsive Cosmetics Ocean Essence oils Old Navy Olive by Langlois OOTD OOTD. OP Therapy OPI opinion opinon Organix Orofluido Oud 27 outdoor girl Ozotic Pacifica palettes Palmolive Panda Pen Pangea Organics PaperBlanks parasols Paul and Joe Paula's Choice perfume pevonia Phytocare pigment Pink Tiger plus size POD POL Polished London polyvore Portland Black Lipstick Company Portmans Pretty Serious Priceline primer Proactiv Proplenish Pure Fiji Qi Tea QueenGrace.com reader polls Real Purity red red carpet red lipstick Redkin Redwin retro Retro style review Revitanail Revlon Rick Owens Rimmel ring Roberto Cavalli RoC Rock Steady Rose-Hip Vital rouge roundup Royal Langnickel S Sally Hansen Sam Edelman sample box Sanctuary Spa Sanrio Sasy n Savy Savi Savior Faire Savvy by DB ScaredyCat Seacret Sebastian Sephora series serums shampoo She Aromatherapy Sheer Cover shiro cosmetics Shiseido shoes Shopping ShopRuche Showface shu uemura Sigma Simple Simply Organic Sinful Colors SJP skater dress skin care skin solutions skincare SkinVitals smashbox So Susan soap Soleo Sonsee Spa Fresh Blends SpaRoma special effects sponsored post Sportsgirl spring Sranrom Star n Rose steampunk Steve Madden stila Streetstar Cosmetics style style369 Suigo Sukin summer sunscreen SunSense Sunsilk SunSmart Susanne Gray Sussan swatches swimsuits Swisse swisspers Talavou target Taut Tebe Temperly London tempt The Aromatherapy Co The Balm The Body Shop The Face Shop The Hunger Games the iconic The Natural Source The Organic Skin Co The Vintage Cosmetic Company Tigi time machine Timeless Truth Tom Ford Tony & Guy Too Faced tools Torrid trends True Solutions TS14+ tush magazine tutorial tutorials TV Twiggy Twistband Two Faced U Little Beauty Uandi ulittle beauty ulta3 Ultraceuticals Umberto Giannini underwear Unif urban casual Urban Decay Uspa valleygirl Vani-T veet Victor Alexandre VictorianDisco video Villainess Soaps Vince Camuto vintage Violet Box Virtu Visage and Vice Vivienne Westwood Anglomania Volupture W Wedding wild looks Wild Surf Wildilocks winter wishlist Wittner Wole Designs Women workwear wotnot Yarra Trail Yes To You Me and EveryBody YouTube Yu-Be Yves Saint Laurent