Friday, March 9, 2012

Review: New Illamasqua Collection - Human Fundamentalism




For some time now I have been eagerly anticipating the release of the new Illamasqua Collection, and finally the embargo has been lifted, and I can share it with you..

When I spoke to Clare Lille, the makeup artist Illamasqua flew out from the UK for Myer's Autumn Winter fashion launch, I asked her what she could tell me about  the new collection.. she said that the new collection was all about celebrating diversity, and that it was something she felt proud to be a part of.

Now that I've seen it, I can see why! The imagery with this is quite stunning. Its challenging to present cultural diversity in a way that doesn't smack of appropriation, I think this is a good example of how it can be done right.

I especially love the image of the beautiful woman in the Hijab. When was the last time you saw a portrayal of a muslim woman in the media that was wholly positive, and not about the fact that she was Islamic?   

I don't normally quote straight from press releases, but I really liked what they had to say in theirs about the collection:


Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn't conformity, but the fundamental human desire to express your inner self on the outside. 
To rise above mainstream limitations and exist in a world where individuality is received with celebration not  derision, and breaking the mould is a sign of strength not instability.

We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not  ordinary but extraordinary, even if society refuses to accept it.

We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.

Inspiring stuff! Even, dare I say, a little reminiscent of the Fashion Adjacent Manifesto, no wonder it is resonating with me.

Apart from all the feel-good sentiment, there's also some rather spectacular new products as part of this range. As predicted it's a colour expansion of some of the most popular items in Illamasqua's range. The "Au" version of SkinBase has gold flecks in it, to give a shimmer. I can't wait to try this out.

The new teal colours are also calling out to me - the teal lipstick is called Apocalips which has got to be the best name for a lipstick I've heard in ages. The gorgeous red is my old favourite "Box" which I have raved about before.

The other product catching my eye is the Precision liner - in white. A white liner is a lot more useful than you might imagine, I simply can't wait to get my hands on this and show you what it can do.

All in all I can say this is one collection that has lived up to the hype, I am really looking forward to getting up close and personal with it.








No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...

ShareThis

Categories

17 Sundays 1920s 1940s 4me A A'Kin Absolutely Gorgeous accessories Adorn cosmetics Advanced Natural advertising Aesop Affiange afk cosmetics Alannah Hill Alejandro Ingelmo Alexander McQueen Alfaparf Milano Allegra Rhodes Almay Alpha-H Anita Page Antipodean Beauties Aphrodite Cosmetics apivita Arche Ardell Argania Aromatherapy Associates Arts Centre Melbourne ASAP Ashley Stewart ASOS AUM Aurora Spa Rituals Auscreen Aussie Curves Australia Day Australis Autograph Avado Avado Sensitives Aveeno Avene Aviva Avon Babor banana boat Bandelettes BareMinerals Baroque Perfumes Batiste BB Dakota Be in Awe bea beauty beauty basket beauty bohemia beauty box Beauty Style Petites BedHead bellabox Bellamer Benefit Beyonce BIB Bio Oil Bioderma Biodexia BioElixia biore Biotherm black black plum blogger memes Bloom blue blush Blynk Bobbi Brown bodypositivestylist Boohoo Boston Umbrella Co Bourjois bracelet Brauer bridesmaid brooch brows brushes Burts Bees BYS cabiria Cacharel Calvin Klein Carmex Caroline's Skin Care Caron Laboratories Caudalie Paris Cedel Cellilux Chanel cheeks chi-chi Chic Star Chikii Christian Louboutin Christopher Kane chub republic Circa Home city chic CK One Clairns Clairscentience Clara Bow Clean & Clear cleanser Clear Clinique Clothing colette Colourvue Compeed competition Comvita Concrete Minerals conditioner coral colours corporate corsets Cosmetics Costume cream eyeshadow Crocs crossroads Cult of California Curvy Chic Sports damn you Alexis David Jones Davroe De Lorenzo deborah K definatalie demonia Derma-Research dermalogica Designer Brands Dior Directions Dita Von Teese Diva DNKY Domino Dollhouse Donna Karan doppelgangers Dorothy Perkins Dove Dr Hauschka Dr LeWinns Dream Diva Dress dresses dusk editorial Egyptian Magix Elemis Eles Cosmetics Eleven Elf Elgon. Lon Vitalite Elizabeth Arden Ellis Faas Elumen Emani Embody Denim EmerginC Erborian Essence essie's Estee Lauder Esther Williams Etsy evans events evo Evodia Eye Kandy Eye of Horus Eye shadow eye-liner eyebrow pencil eyebrows eyelashes Eyelift Eyeliner eyes eyeshadow Eylure FaB box face Face of Australia facials false eyelashes fanplusfriend fashion fashion designers fashionaddict.com.au fatshion Feathers Fendi Fingrs First Aid Beauty Flapper fLBtSL Flirt Flock Stock Fluevog FOA Forever 21 Forever21 Plus Formula 10.0.06 FOTD foundation Fox Parse fragrance Freak Free Woman Fudge gallery serpentine Garnier Gatineau geeking out gift guide Giftmas Giorgio Armani Girliee Cosmetics Giuseppe Zanotti GKMJB glamor doll eyes glamour Glamour Affair Glamourflage Glasshouse Fragrances glee glitter glossybox gold Goldwell Gorgeous Cosmetics Gosh gown of thorns green Grown Alchemist Gwen Stefani H&M+ Haf hair Hair care hair color hair colour hair removal hair treatment haircare halloween Harlow Harmoni haul Hawley International Hello Darling Hello Kitty Her Fashion Box Herban Essentials Hey Fatty highlighter history hot mess Hourglass how-to I Love This Box I Nuovi i-glamour.com iFOTD Igigi ikea Illamasqua illuminator Imperial Leather indie Indio indola Innova Innoxa Iridis Cosmetics Jacquie-E Jasmine Elder Jemma Kidd Jendi joe button John Freida John Plunkett Joico Jurlique Just Cavalli Just D'Lish K. Kambriel Kerastase Kérastase keratin complex Keratinology Kevin Murphy Kiehl's Kit Cosmetics Kiyonna Klorane Kmart KMS koko Kosmea kryolan Kuu Konjac L'Occitane L'Oreal L'Oréal LA Fresh La Perla La Roche-Posay Lady Jane Lady Lya Lancome Lancôme Lane Bryant Lanopearl Lanvin Lash Card Lash Control Lash Republic Laviol Layla LBtSL Le Labo Le Tan lenny's custom clothing lenses Libra Lido Pearls Light in the Box Lily Anne Beauty LimeCrime LimeLily Linden Leaves lingere lingerie lip balm lip gloss lip liner lipgloss lips lipstick Lipstick Queen liquid eyeliner Live Clean lolwhut Lonvitalite Look From London Louise Brooks lovisa Lucabella LUK Lululemon Lush lust have it Lylou M Missoni MAC Macadamia Natural Oil macrolash Macys Madeline Ritchie magazines Make Up Forever Make-up artist Makeup makeup looks Makeupnet Manic Panic Manicare manicure Marc Jacobs Marocaine Mary Quant mascara Matthew Williamson max factor Maybelline McArthur Mecca Cosmetica Medusa medusa makeup menow metablogging Michael Kors Miessence millers Mineralogie Mirenesse Mod modcloth Mode ModelCo Models Prefer moisturiser Molton Brown Montagne Jeunesse Mor Cosmetics Morgana Cryptoria Morrissey Moxie MUA Muse Myer Nad's nail art nail polish nails Naked Cosmetics Nakimuli Nanoblur Napoleon Perdis Narcisco Rodriguez NARS Natio necklace net-a-porter Neutrogena Nicole by OPI night cream Nikon Nine West Nivea Notte by Marchesa NS-5 Nude By Nature nuffnang Nuxe Nvey NYC Color NYDJ Nyx Obsessive Compulsive Cosmetics Ocean Essence oils Old Navy Olive by Langlois OOTD OOTD. OP Therapy OPI opinion opinon Organix Orofluido Oud 27 outdoor girl Ozotic Pacifica palettes Palmolive Panda Pen Pangea Organics PaperBlanks parasols Paul and Joe Paula's Choice perfume pevonia Phytocare pigment Pink Tiger plus size POD POL Polished London polyvore Portland Black Lipstick Company Portmans Pretty Serious Priceline primer Proactiv Proplenish Pure Fiji Qi Tea QueenGrace.com reader polls Real Purity red red carpet red lipstick Redkin Redwin retro Retro style review Revitanail Revlon Rick Owens Rimmel ring Roberto Cavalli RoC Rock Steady Rose-Hip Vital rouge roundup Royal Langnickel S Sally Hansen Sam Edelman sample box Sanctuary Spa Sanrio Sasy n Savy Savi Savior Faire Savvy by DB ScaredyCat Seacret Sebastian Sephora series serums shampoo She Aromatherapy Sheer Cover shiro cosmetics Shiseido shoes Shopping ShopRuche Showface shu uemura Sigma Simple Simply Organic Sinful Colors SJP skater dress skin care skin solutions skincare SkinVitals smashbox So Susan soap Soleo Sonsee Spa Fresh Blends SpaRoma special effects sponsored post Sportsgirl spring Sranrom Star n Rose steampunk Steve Madden stila Streetstar Cosmetics style style369 Suigo Sukin summer sunscreen SunSense Sunsilk SunSmart Susanne Gray Sussan swatches swimsuits Swisse swisspers Talavou target Taut Tebe Temperly London tempt The Aromatherapy Co The Balm The Body Shop The Face Shop The Hunger Games the iconic The Natural Source The Organic Skin Co The Vintage Cosmetic Company Tigi time machine Timeless Truth Tom Ford Tony & Guy Too Faced tools Torrid trends True Solutions TS14+ tush magazine tutorial tutorials TV Twiggy Twistband Two Faced U Little Beauty Uandi ulittle beauty ulta3 Ultraceuticals Umberto Giannini underwear Unif urban casual Urban Decay Uspa valleygirl Vani-T veet Victor Alexandre VictorianDisco video Villainess Soaps Vince Camuto vintage Violet Box Virtu Visage and Vice Vivienne Westwood Anglomania Volupture W Wedding wild looks Wild Surf Wildilocks winter wishlist Wittner Wole Designs Women workwear wotnot Yarra Trail Yes To You Me and EveryBody YouTube Yu-Be Yves Saint Laurent