Wednesday, November 28, 2012

Out & About: The Body Shop's Festive Treats

So the other night I was lucky enough to be invited to The Body Shop for a glimpse of their "festive treats" collection - if you follow me on instagram you may have already seen some of my snapshots for the evening.

They shared with us some of the inner workings of how they design and produce their collections, which was fascinating - they showed us their art board/mood board which was just gorgeous, full of vintage drawings and great colours.

There are plenty of cosmetic brands jumping on the green bandwagon, but The Body Shop I think is one of the companies that built the bandwagon! They've had "green" principles embedded in their company for decades, long before it was cool, and it's still inherent in everything they do.

 They talked about their philosophy with regards to packaging - all their gift-pack sorts of things are in high quality bags and containers and lovely tins that are food-grade and reusable  and they've put their branding on over-wraps so the tins aren't covered in logos. They've spent a lot of time thinking about how to make the packaging reusable, which is much better than just using recyclable packaging ( though obviously they do that too!).

For this year they've gone all out with three "scent stories" - Cranberries, Vanilla and my favourite, Gingerbread. All three are eye-rollingly heavenly to smell, and there has been much debate in our house as to which one is the best.

For a really cute gift under $20, they're selling a gingerbread loofah glove with a bottle of shower wash - it's really hard to resist the little gingerbread man, I think having this fellow in the bathroom would make you smile every time you showered. I'll definitely be keeping it in mind if I need a Kris Kringle gift or stocking stuffer.. I think there's a fair chance I will pick up one of these bad boys for myself, too!

They also showcased their new makeup items, but they deserve a post all of their own, so stay tuned for that!

It was really cool to see some of the inner workings of such an iconic company - I am impressed by the amount of thought and planning they are putting into the products they produce. Even when it's tricky, even when customers can't immediately see it, they are working harder and harder to improve everything from a sustainability point of view, all the way up their production chain from basic ingredients to their core products.

In this season of epic consumerism and materialism it's nice to think there's ways you can be a bit more conscious and intentional about the purchases and gift giving you're doing - I'll be keeping The Body Shop in mind this year, perhaps you will too?

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