So, here in Melbourne the fashion world has been abuzz with the news of our iconic GPO being converted into a massive concept store for H&M. The store opened to the public today but on Thursday night there was a VIP launch party with 1000 guests - celebrities, models, socialites, the famous, the notorious and me!
I did a quick count and it looks as though there are about 30 lines in the plus size section. I got told that this is the largest plus size section of any H&M store in the world - so, that's good.. but if this is the biggest, what does the smallest look like? (Yes, that's right - it's just non-existent)
There were some great pieces there, but nothing that I thought "WOW, I MUST HAVE THIS!" - there were probably at least 20 things I really, really liked in the non-plus-size range.. but we're all familiar with that sad feeling... "Why don't you make this for me? Look! Here is my money! Now, you won't have this money, because you only made this in small sizes. "
There was only one way to deal with my disappointment.. to drink many free cocktails and drown my sorrows. Truly - It was an incredible party. The amazing cocktail bar 1806 had a special menu of cocktails and there were delicious canapés by Adam D’Sylva, they'd flown in famous DJs and everyone seemed to be having an utterly fabulous time.
What did I buy? Not much, actually - but I did get this very silly hat - it's a woollen riding hat with kitty ears on it.
I'm grateful to have been invited. I'm grateful that they have a plus size range at all, because many (many many) other brands don't. I'm glad the pieces look on-trend, are fairly affordable and that there's now another much-needed place to pop in and get a plus size garment in the CBD. I hope that if it's successful they will look at expanding this range in the future, and maybe (a girl can dream), expand the size range of their "main" ranges as well.